Research
With low interest rates and an improving economy, research showed that homeowners were ready to refinance, if they believed that credit was easily available to them.
Strategy
A home refinancing promotion consisting of a low-rate 3.25% APR, $399 closing costs, and a limited-time window gave customers the confidence they needed. The message was warm and inviting to also help put them at ease.
Target
Homeowners, age 35+, credit score 720+, Virginia and North Carolina residents
Delivery Channels
- E-Blast
- Web Banner
- Onsert
- Poster
- Jumbo Postcard
Return on Investment: 752%
Dominion Credit Union opened 19 new loans, for a total of $2,791,900, and an ROI of 752%.