Keep In Touch

By Maggie Fielding  |  4.18.12

OK. I admit I’m a card-carrying AARP member. But I’m here to say — they do it right! I receive either their magazine or newspaper-style Bulletin with great regularity. And I read them. AARP never lets me forget they are a great resource and I truly value them as such. You need to keep in touch with your members all the time. Not to say that all members aren’t important, but this especially applies to your most profitable members. You need them. Let them know you appreciate them.