Let's get social.
Facebook, Twitter and YouTube are here to stay. How your credit union plays in the sandbox will determine your success.
Interested in social media, but don't know where to start? Wondering how you can implement a social media strategy for your credit union? Afraid you can't keep up in an ever changing world? Don't worry, that's where Visions comes in. Our social media experts will put together the right strategy for your credit union. Whether it's Facebook, Twitter or any other social media channel, let us put you on the social media map.
What is social media marketing?
Social media marketing is a fast-growing form of internet marketing where businesses achieve branding and marketing communication goals through the participation of various social media networks, for example:
- Facebook page (new timeline)
- YouTube Channel
An effective social media strategy utilizes compelling content to market to a particular online community and ultimately drive traffic to your website. A successful social media strategy leads to more talk about your credit union brand online—spreading your message quickly and effectively. These conversations encourage two-way communication with your audience allowing you to interact through online content, blogs and imagery.
What can Visions do for you?
Visions will create a custom social media strategy that’s right for you.
- Put your credit union on the social media map.
- Build and strengthen your credit union’s social brand awareness.
- Increase your online visibility within search results.
- Improve your website's search engine rankings.
Social networking sites such as Facebook can be used to build and expand an online following for your credit union. An effective Facebook business page should operate like a club where followers obtain information that is important and relevant to them. Your credit union should be seen as a rich source of information for your members, but it is vital to remember that people go online to talk or read about things that are important to them.
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn enables you to connect with a broad network of professionals within the credit union sphere and beyond. It is a forum for exchanging knowledge, ideas, and opportunities with your peers and your members.
Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about. You can follow users to find out what they’re talking about or encourage people to follow you by posting comments about topics of interest to them. Tweets act like broadcast announcements that can direct followers to your website for more in-depth information.
YouTube allows billions of people to discover, watch and share originally-created videos. YouTube enables credit unions to post their own short training videos, entertaining messages explaining the credit union difference or other creative content targeting members and non-members.
Social Media Site Setup and Customization
Most social media and networking sites offer their users the ability to customize their pages and profiles. Visions services include:
- Basic account setup — we will create your accounts on social sites (Facebook, LinkedIn, Twitter, YouTube)
- Customized profile graphics on social sites
- Custom Facebook Timeline Profile
Just as with any marketing channel, success with social media marketing starts with the right strategy. Visions will help you develop and execute the right social media strategy and posting calendar for your credit union.